BERLIN — Volkswagen Group (ETR: VOW3), a global leader in automotive and commercial vehicle manufacturing, proudly announces its collaboration with the KW Institute for Contemporary Art in a groundbreaking two-year project titled “KW Digital: Poetics of Encryption,” according to a press release published on EuropaWire

This ambitious initiative, curated by the esteemed Nadim Samman, aims to delve into the complexities of our increasingly digitized world through the lens of artistic expression. The project explores the intersection of digitalization, artificial intelligence, and contemporary art, inviting visitors to engage with over 40 thought-provoking works by international artists.

The exhibition, which runs until May 26, 2024, at the KW Institute for Contemporary Art in Berlin, showcases a fusion of analog and digital creations, creating encrypted worlds ripe for exploration.

Benita von Maltzahn, Head of Volkswagen Group Cultural Engagement, emphasizes the company’s commitment to fostering meaningful dialogue around digitalization and AI. “We are proud to support the Digital Program of KW and the exhibition Poetics of Encryption,” she states. “We want to give people the opportunity to experience the extensive possibilities of digitalization. How do artists use new technologies, and can we learn from them? Digitalization and AI do not only transform us at Volkswagen, but shape everybody’s lives. We are excited to share this journey and exchange with KW and all artists participating in the exhibition.”

Krist Gruijthuijsen, Director of KW, echoes this sentiment, highlighting the institution’s role in shaping the dialogue surrounding art and technology. “KW sits at the intersection of virtual and material domains, and the creative use of emerging technologies,” he says. “Exploring, criticizing, or reinventing this space through art is a key issue for the KW Digital Program. With Poetics of Encryption, KW aims to introduce new perspectives on this digital landscape. Showcasing over 40 artists, we seek to further stimulate conversations and reflections and to continue shaping our digitized future together.”

This collaboration represents the culmination of Volkswagen Group’s support for the KW Digital Program, which includes the development of the book “Poetics of Encryption: Art and the Technoscene” and the “Poetics of Encryption” conference held in October 2023. By championing initiatives that bridge the gap between art, technology, and society, Volkswagen Group reaffirms its dedication to empowering cultural institutions and fostering inclusive, thought-provoking encounters that resonate with audiences worldwide.

For those interested in experiencing the exhibition firsthand, “Poetics of Encryption” is located at the KW Institute for Contemporary Art, Auguststraße 69, 10117 Berlin, and is open from February 17 to May 26, 2024. Opening hours are Wednesday to Monday from 11 am to 7 pm, with extended hours on Thursdays until 9 pm. The exhibition opened on February 16, 2024, from 7 to 10 pm. Further details can be found at poeticsofencryption.kw-berlin.de.