SANTA CLARA — NVIDIA is revolutionizing the media and entertainment industry with the launch of its Media2 initiative, designed to empower content creators, streaming platforms, and live media companies. By utilizing cutting-edge technologies such as NVIDIA NIM microservices and AI Blueprints, Media2 is setting a new standard for smarter, personalized, and more dynamic content creation.

At CES 2025, NVIDIA’s founder and CEO, Jensen Huang, introduced the Isaac GR00T Blueprint for synthetic motion generation. This breakthrough solution allows developers to create vast synthetic motion datasets for humanoid robots using imitation learning, which mimics human actions and behaviors to enable robots to learn new skills. With this blueprint, synthetic data generation becomes exponentially scalable, significantly reducing the time and cost of training humanoid robots.

The NIM microservices platform, combined with NVIDIA’s Holoscan for Media, powers AI-driven video pipelines, making it easier to integrate AI and generative technologies across content creation workflows. With advancements in AI, video search, summarization, and image generation, NVIDIA is offering a comprehensive suite of tools that help businesses deliver tailored, engaging experiences to audiences.

NVIDIA’s innovative technology stack also includes world foundation models (WFMs) for generating physics-aware videos. By leveraging NVIDIA’s Cosmos platform, these models enhance the accuracy and realism of AI-generated simulations and synthetic data for robotics and autonomous vehicles. The integration of NVIDIA’s Omniverse — a platform for 3D modeling — further enables the creation of controlled, high-fidelity digital environments that allow media companies to craft immersive, next-generation content experiences.

A key element of the Media2 ecosystem is its strategic partnerships across the media industry. Notable companies like Getty Images and Shutterstock are using NVIDIA’s Edify models for intelligent content creation, while Bria, Runway, and Wonder Dynamics leverage NVIDIA’s technologies for AI-powered creative tools and video-to-3D scene conversion. Other partners like Comcast’s Sky team and Vū are using NVIDIA solutions to push the boundaries of interactive media and immersive content.

In the world of live broadcasting and sports media, companies like Monks and Verizon are integrating NVIDIA technologies to enhance viewer experiences. By utilizing AI-driven insights, personalized fan engagement, and real-time content delivery, these companies are bringing unprecedented levels of interactivity to live events.

With NVIDIA’s Media2, powered by AI, generative technologies, and advanced data analytics, businesses are poised to transform how content is created, shared, and experienced across the globe. The future of media and entertainment is now smarter, more personalized, and more interactive, driven by NVIDIA’s cutting-edge solutions.

Get started with NVIDIA NIM and AI Blueprints, and watch the CES opening keynote delivered by NVIDIA founder and CEO Jensen Huang to hear the latest advancements in AI.

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