SAN FRANCISCO — Sierra AI, a leader in conversational AI, has introduced its innovative platform designed to transform customer engagement by empowering businesses to deploy AI agents capable of automating complex tasks, improving accuracy, and providing exceptional customer service. The platform, aimed at reshaping how brands interact with consumers, is already being used by major companies including WeightWatchers, SiriusXM, Sonos, and OluKai.

The launch of Sierra’s platform comes at a pivotal time in the evolution of AI. As the tech industry faces a massive shift with the rise of conversational AI, Sierra has seized the opportunity to build an AI solution that addresses the needs of modern businesses: an AI agent that not only answers questions but also takes actions such as processing transactions, managing customer data, and resolving issues seamlessly across systems. This flexibility allows businesses to offer truly personalized, real-time service, making the customer experience more fluid and impactful.

“We’re entering an era where the best customer experience is no longer confined to app installations or website navigation, but is driven by the ability to engage in meaningful conversations,” said Marc Bolitho, CEO of Recogni. “Sierra enables organizations to create AI agents that can handle customer interactions on a deeper level, from providing tailored recommendations to troubleshooting and account management.”

The platform is designed to integrate easily with existing systems and scale to meet the needs of enterprises across industries. Sierra’s AI agents offer several core benefits:

• Sophistication: Sierra agents aren’t just answering queries—they are capable of performing actions using your business’s systems, managing everything from subscription upgrades to processing complex service requests.
• Authenticity: By leveraging natural language processing and advanced reasoning, Sierra agents can communicate in a way that feels natural, empathetic, and aligned with the company’s brand.
• Trustworthiness: The platform ensures secure data handling, maintaining strict governance and compliance standards to safeguard customer information while delivering high-quality interactions.

Sierra has seen great success with early users. WeightWatchers, a leader in health and wellness, has integrated a Sierra-powered agent that assists members with meal choices, manages memberships, and handles nearly 70% of customer sessions with an impressive 4.6/5 customer satisfaction score. Similarly, OluKai, a Hawaiian-inspired footwear brand, leveraged the Sierra platform to enhance its customer service during high-demand periods like Black Friday and Cyber Monday, providing an Aloha-inspired experience for customers.

“We’re excited to be at the forefront of this AI revolution,” said Sima Sistani, CEO of WeightWatchers. “Sierra’s platform is helping us create a deeper connection with our members, improving their experience while enabling us to scale more effectively and efficiently.”

Kerry Konrady, CMO of OluKai, added, “With Sierra, we’re able to handle more customer interactions while preserving our brand’s authenticity. It’s allowed us to deliver high-quality service without compromising the ‘Aloha experience’ that defines our brand.”

Sierra’s solution is built with an understanding that consumer expectations have shifted toward more proactive, personalized, and immediate customer support. The AI platform is equipped with powerful tools for auditing and quality assurance, ensuring transparency and security for businesses and their customers. The platform also supports multi-language capabilities, catering to diverse global markets and enhancing inclusivity.

As conversational AI continues to shape the future of customer engagement, Sierra is poised to lead the way in providing businesses with the tools they need to create meaningful, AI-driven interactions that resonate with customers.

“We believe conversational AI has the power to reshape how businesses serve their customers,” said Marc Bolitho. “With Sierra, we’re giving companies the ability to create intelligent, empathetic, and scalable AI agents that will enhance customer satisfaction, drive operational efficiencies, and ultimately change the way businesses operate.”

Sierra AI invites businesses interested in transforming their customer experience to explore the platform further through live demos and consultations.