BANGKOK — The Siam Commercial Bank PCL (SCB), Thailand’s first bank and a leading universal bank, has announced a strategic partnership with Databricks to accelerate its data and AI transformation. With a mission to become Thailand’s “Most Admired Bank” under its “Digital Bank with Human Touch” strategy, SCB aims to deliver seamless, customer-centric experiences across all channels while shaping the future of Thailand’s banking industry. Through this collaboration, SCB will leverage Databricks’ Data Intelligence Platform to centralize its data and AI assets, setting a new benchmark for AI-driven digital banking and enhancing its commitment to value creation for customers, employees, shareholders, and society.
Transforming Digital Banking with Data and AI
With over 17 million customers conducting 1.5 billion transactions each month, SCB manages vast amounts of data to deliver customer-centric and data-driven banking services. By integrating Databricks’ Data Intelligence Platform on Microsoft Azure, the bank will establish a unified enterprise data platform. This foundation will support SCB’s digital transformation initiatives, including upgrades to its core banking systems and the rollout of advanced AI banking services.
Built on an open lakehouse architecture, the Databricks platform provides a unified system for data management and governance, enabling the development of AI models tailored to the bank’s unique needs.
Enhancing Customer Experiences with AI
SCB has already leveraged Databricks to introduce innovative capabilities, including:
- AI-Powered Customer 360: The platform allows SCB to create a comprehensive understanding of its customers, enabling seamless and personalized interactions across digital and in-person channels.
- AI-Driven Credit Scoring: By utilizing predictive analytics, SCB has transformed its loan approval process. What once took weeks now takes seconds, offering customers instant loan approvals and boosting approval rates for digital lending products by 200%.
“We are thrilled to collaborate with Databricks to establish our unified enterprise data platform and advance our ‘Digital Bank with Human Touch’ strategy,” said Orapong Thien-Ngern, President and Chief Technology Officer at SCB. “This partnership will enable us to enhance customer experiences, drive growth, and empower our employees with advanced data and AI skills.”
Upskilling SCB’s Workforce in Data and AI
As part of the partnership, Databricks will launch a Data and AI Academy in collaboration with SCB’s IT Academy to train over 1,800 employees. The comprehensive program will equip staff with skills in data, analytics, and AI, ensuring they are proficient in leveraging advanced technologies to improve productivity and innovation.
Participants will earn Databricks accreditations and certifications upon completion, strengthening the bank’s data and AI capabilities. The training program is set to begin later this month.
Unlocking New Value for SCB’s Customers
Cecily Ng, Vice President and General Manager for ASEAN and Greater China at Databricks, emphasized the impact of the partnership: “We are proud to support SCB in its journey to deliver real-time insights and value to its customers. Together, we aim to redefine digital banking with data and AI-driven innovation.”
Through its partnership with Databricks, SCB is positioning itself as a leader in AI-powered digital banking, providing seamless and personalized experiences while advancing its digital transformation goals.
