SAN FRANCISCO — OpenAI and Future, a leading global specialist media platform, have announced a strategic collaboration to integrate content from Future’s extensive portfolio of over 200 media brands into the ChatGPT experience. This partnership aims to bring a diverse range of trusted news and lifestyle content to ChatGPT users, while broadening the reach of Future’s journalism.
Future, a UK-based FTSE 250 company with a global presence, delivers expert content through various platforms, including websites, newsletters, magazines, videos, and live events. Its renowned brands include Marie Claire, PC Gamer, TechRadar, Tom’s Guide, The Week, Who What Wear, and Cycling Weekly. As part of this initiative, ChatGPT users will access articles from these brands, accompanied by clear attribution and links to the original sources for transparency and additional context.
This collaboration builds on Future’s existing integration of OpenAI technologies. The company has developed AI-powered chatbots for its brands, such as Tom’s Hardware and Who What Wear, allowing users to interact more deeply with their content. Additionally, Future leverages OpenAI’s tools across sales, marketing, and editorial functions to enhance efficiency and productivity.
Jon Steinberg, CEO of Future, highlighted the significance of this partnership: “At Future, we are committed to growing our audience and building engaged global communities. Partnering with OpenAI extends the reach of our incredible specialist content to new platforms and audiences. ChatGPT offers a unique way for people to discover and interact with our trusted journalism. Additionally, integrating AI supports our teams in creating innovative experiences while boosting productivity.”
Brad Lightcap, COO of OpenAI, emphasized the mutual benefits: “This partnership allows us to enrich the ChatGPT experience by offering engaging, reliable, and up-to-date content from Future’s specialist brands. Our aim is to help publishers like Future harness the potential of advanced AI to enhance their impact and expand their audience.”
Through this collaboration, OpenAI and Future aim to redefine how audiences discover and engage with specialist content, while empowering publishers to thrive in the era of AI-driven innovation.
