NEW YORK — NLX, a leading AI platform renowned for enabling advanced conversational experiences, has announced the expansion of its AI enterprise solution, NLX Journey, into the retail sector. Launched in July for travel and hospitality industries, NLX Journey uniquely integrates search, customer service, and commerce into a seamless conversational experience, empowering customers to interact with multiple brands and complete transactions within a single unified interface.

A Game-Changer for Retailers

NLX Journey offers retailers an unprecedented opportunity to revolutionize customer engagement by providing personalized, AI-driven shopping experiences. For instance, a shopper planning a black-tie event can request outfit suggestions, specify preferences such as avoiding white dresses or focusing on open-toed shoes, and complete their purchase—all within the same interaction. Additionally, the platform enables cross-brand recommendations, such as suggesting complementary items from sister brands, driving sales while enhancing brand awareness.

Andrei Papancea, CEO and Chief Product Officer of NLX, explained the inspiration behind the platform:
“Pop culture has long envisioned smart AI solutions that interact seamlessly with users. NLX Journey brings this vision to life, enabling retailers to deliver sophisticated, intuitive, and highly engaging experiences that cater to customer needs in real-time.”

No-Code Simplicity and Scalability

Built on NLX’s proprietary no-code platform, NLX Journey allows retailers to deploy tailored conversational solutions within weeks, with minimal engineering effort. The intuitive platform ensures that non-technical teams can create and manage advanced conversational applications, significantly reducing implementation barriers and enabling rapid scaling.

Beyond Retail: Multi-Industry Applications

While retail is the latest sector to benefit from NLX Journey, the solution is designed for versatility. It integrates seamlessly with any large language model (LLM) and technology stack, making it adaptable across industries. High demand has already emerged from financial services, real estate, and healthcare organizations seeking to transform customer interactions.

Filling a Gap in Conversational AI

The genesis of NLX Journey stems from NLX’s work with a Fortune 100 financial services company, where the team identified a gap in the market for scalable, enterprise-grade conversational AI solutions. This insight led to the development of key NLX differentiators, including no-code implementation and compatibility with both first- and third-party AI technologies, ensuring easy integration with existing systems.