STUTTGART – Sabine Scheunert, Vice President of Digital and IT for Marketing & Sales Mercedes-Benz Cars, along with Harald Rudolph, Director of Daimler Strategy, announced Mercedes-Benz’s showcase of artificial intelligence (AI) systems at the Mobile World Congress in Barcelona (MWC; February 26 to March 1, 2018). The spotlight is on innovations like the MBUX – Mercedes-Benz User Experience, featuring intuitive AI capabilities, and the new A‑Class equipped with MBUX for its show premiere. Mercedes-Benz’s digitization strategy, a crucial element of the company’s vision, encompasses the utilization of AI to enhance user experiences across various fields, according to a press release published on EuropaWire.

Wilko Stark, Head of Daimler & Mercedes-Benz Cars Strategy and Head of CASE, emphasized the significance of digital transformation within the group, highlighting AI as a central future focus area. Mercedes-Benz’s CASE strategy, focusing on Connected, Autonomous, Shared & Services, and Electric Drive, aims to position the company as a digital pioneer in the automotive industry.

As part of its strategic approach, Mercedes-Benz invests in relevant startups, including the Israeli-based Anagog, which leverages AI to analyze user behavior through smartphone sensors. The Anagog software JedAI SDK ensures high data protection, a feature incorporated into Mercedes-Benz’s EQ Ready App, allowing users to analyze their mobility behavior and receive personalized recommendations for electric or hybrid vehicles.

At the Mobile World Congress, Mercedes-Benz is showcasing various innovations and tech topics, with AI as a central theme:

• MBUX, set to enter series production in the new A‑Class, features augmented reality navigation and adapts to user preferences through AI learning.
• The smart vision EQ fortwo offers an autonomous and electric-powered solution for urban mobility and car sharing.
• “Ask Mercedes,” a virtual assistant powered by AI, provides personalized assistance and augmented reality functions for vehicle queries.
• Fleetboard Vehicle Lens app, developed with Berlin-based startup Nyris, simplifies vehicle handover processes for truck drivers through AI recognition technology.
• Daimler Financial Services presents “Sarah,” a digital human with emotional intelligence, offering personalized and interactive customer relations.

Additionally, Daimler participates in the “Four Years From Now” (4YFN) trade show for startups, showcasing innovative projects and fostering digital talent through initiatives like the Hackathon series “DigitalLife Campus.”

Mercedes-Benz’s presence at the Mobile World Congress underscores its commitment to advancing AI-driven solutions and shaping the future of mobility.