NUREMBERG – GfK, a global leader in market intelligence, has launched a groundbreaking AI-based solution, Attribution+, designed to equip grocery and drugstore retailers with valuable intelligence on shopper behavior. This innovative solution enables retailers to enhance loyalty card data with insights gleaned from the GfK Consumer Panel, providing unparalleled visibility into shopper demographics and preferences, according to a press release published on EuropaWire.

Traditional retail analytics often fall short in delivering comprehensive insights into shopper behavior, particularly when it comes to understanding the socio-demographic profiles of customers and their purchasing patterns across multiple retailers. Attribution+ addresses this challenge by leveraging artificial intelligence to analyze purchase behavior and infer key attributes about shoppers.

Dr. Marc Knuff, GfK Global Retail Director, highlights the transformative potential of Attribution+: “Attribution+ is the perfect complement to GfK’s loyalty card data portfolio, empowering our clients to unlock new business opportunities and drive growth. By harnessing the power of AI and consumer panel data, we are revolutionizing the way retailers leverage insights for CRM strategies.”

Attribution+ leverages SO1’s machine learning technology to process data from the GfK Consumer Panel, enabling the correlation of shopping behavior with demographic attributes. This enables retailers to gain a deeper understanding of their customers’ preferences and behaviors, facilitating targeted marketing efforts and personalized customer experiences.

Dr. Benjamin Brinkhoff, Global Lead Loyalty Card Data at GfK, emphasizes the significance of this collaboration: “Attribution+ represents a paradigm shift in the utilization of consumer panel data, enabling retailers to harness the full potential of total market insights for CRM optimization.”

Attribution+ is currently available as an onsite software solution, exclusively distributed by GfK, with a trial version offering two socio-demographic attributes at no cost. Initially launched in Germany, the Netherlands, and Poland, the solution will soon be rolled out to additional markets where GfK Consumer Panel data is available.

GfK’s commitment to innovation and data-driven solutions underscores its dedication to empowering retailers with actionable insights to drive business success and enhance customer satisfaction.