HANOVER — A comprehensive study conducted by Continental sheds light on the diverse levels of digitalization across farms worldwide, revealing both the progress made and the challenges ahead in the agricultural sector. Titled “Agriculture in transition,” the study, conducted in collaboration with Innofact AG, surveyed 503 farmers from five countries, uncovering insights into their daily operations, concerns, and digital adoption. According to the findings, while some farms have embraced advanced technologies such as artificial intelligence (AI), drones, and robotics, others lag behind in digitalization, according to a press release published on EuropaWire.

Ismail Dagli, Head of the Autonomous Mobility and Commercial Vehicles business unit at Continental, underscores the transformative potential of technology in agriculture, stating, “We are currently experiencing a profound change in agriculture, driven primarily by connectivity, robotics, and artificial intelligence. At the end of this transformation, agriculture will not only be more efficient but also more environmentally friendly.”

The study reveals regional disparities in digitalization, with German, French, and U.S. farmers exhibiting higher adoption rates compared to counterparts in Japan. However, regardless of regional differences, the road to a fully digitalized farm remains long for many. Mario Branco, Head of Off-Highway at Continental, emphasizes the need for tailored solutions to address individual challenges faced by farmers at each stage of their digital transformation.

Among the key findings, the study highlights the growing importance of precision farming, leveraging GPS, sensors, and data analysis to optimize resource management and increase efficiency and sustainability. While many farmers have integrated digital solutions into their operations, there is a notable gap in the adoption of advanced technologies such as robotics and AI.

Looking ahead, the study predicts a significant increase in the adoption of robotics and AI, signaling a fundamental shift in farming practices. Mario Branco envisions a future where technologies like AI and robotics play a central role in enhancing efficiency and sustainability in agriculture, from precise soil analysis to automated harvesting.

Continental is committed to supporting farmers in their digital transformation journey by providing user-friendly technologies, training courses, and intuitive digital solutions tailored to their specific needs. Leveraging its expertise across various industries, Continental aims to drive innovation in agriculture and empower farmers to realize the full potential of digitalization.