BONN — Deutsche Telekom is set to dazzle audiences at Mobile World Congress (MWC) 2024 with its commitment to innovation and connectivity under the banner “Connecting your world.” As the event’s motto, it encapsulates the company’s dedication to top-tier innovations, captivating entertainment, and an immersive brand experience. At the heart of their showcase is the integration of artificial intelligence (AI) into their offerings, with the spotlight on their groundbreaking “Telekom Super Soccer” interactive 3D LED installation, according to a press release published on EuropaWire.

This extraordinary exhibit allows participants to immerse themselves in AI-generated landscapes, offering a unique opportunity to practice scoring goals and even win tickets to EURO 2024. Antje Hundhausen, Head of Brand Experience at Deutsche Telekom, emphasized the company’s alignment of technological expertise with societal and environmental needs, ensuring that inspiring design and entertainment are not overlooked. In a bid to raise the curtain on AI, Deutsche Telekom presents various glimpses into the future with their “Magenta AI” initiatives, showcasing innovative concepts such as “Concept T” and a visionary AI phone concept developed in collaboration with Qualcomm and Brain.ai. Furthermore, the company demonstrates its role as a reliable partner for people, industry, and the environment, showcasing advancements in global business platforms and resilient networks. The project, implemented jointly by agencies Meiré und Meiré, elastique., and Grosse8, promises to redefine connectivity and innovation in the digital era.

For more information on Deutsche Telekom’s groundbreaking innovations, visit www.telekom.com/mwc-special. Stay updated with live reports from Barcelona during the “Magenta Keynote” on February 26, at 2:00 p.m., streamed at www.telekom.com/media. Join Deutsche Telekom at Hall 3, Booth 3M31 from February 26 to February 29, 2024, to experience their products and services firsthand. All events will be streamed live. Discover more about the stage program and events at https://mwc.telekom.com.