BONN — In a groundbreaking move at the Mobile World Congress 2024, Deutsche Telekom (ETR: DTE), in partnership with Qualcomm Technologies, Inc. and Brain.ai, unveiled a revolutionary AI smartphone concept set to redefine the landscape of mobile technology. Departing from the conventional app-centric approach, this innovative device boasts a digital assistant powered by artificial intelligence (AI) designed to seamlessly integrate into users’ daily routines, according to a press release published on EuropaWire.

The AI assistant, dubbed the “magenta concierge,” aims to streamline various tasks traditionally handled by multiple apps, offering users a personalized and intuitive experience through voice and text commands. From flight bookings to travel itinerary management and photo editing, the assistant promises to simplify users’ digital lives with unprecedented efficiency.

Jon Abrahamson, Chief Product & Digital Officer at Deutsche Telekom, underscored the transformative potential of AI, envisioning a future where AI-driven smartphones enhance user experiences. The company aims for the “magenta concierge” to become an indispensable companion, catering to users’ needs and simplifying their digital interactions.

The showcase at MWC integrates real-life use cases into Telekom’s T Phone, demonstrating the company’s commitment to making innovations accessible to all. Through collaboration with Brain.ai, Deutsche Telekom is developing an app-free interface that anticipates and generates contextual interfaces aligned with users’ intentions.

The AI smartphone comes in two versions: one leveraging cloud-based AI processing for broad accessibility across device types, and another utilizing the Snapdragon® 8 Gen 3 Reference Design for on-device AI processing, ensuring speed, energy efficiency, and personalized experiences.

While prototypes were presented at MWC, it’s expected to take time for these innovations to reach consumers. Deutsche Telekom invites visitors to experience the future of AI in mobile technology at its booth, highlighting its dedication to reliability, privacy, and security in delivering superior AI customer experiences.

For further details, interested parties can visit www.telekom.com/mwc-special. Additionally, a live stream of the “Magenta Keynote” by Claudia Nemat reporting from Barcelona will be available on February 26 at 2:00 p.m. via www.telekom.com/media. Deutsche Telekom welcomes attendees to visit them at Hall 3, Booth 3M31, from February 26 to February 29, 2024, where all events will be streamed live. The announcement and demo of the new app-less phone are scheduled for Monday, February 26, at 11:45 a.m. at their booth.