Capgemini’s World Quality Report 2018 Highlights Shift towards Customer Experience in Quality Assurance, Emphasizes Role of AI

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UPDATED: Feb 20, 2025 5:01 PM

PARIS – Capgemini and Sogeti, in collaboration with Micro Focus, unveil the 10th edition of the World Quality Report (WQR), showcasing a notable shift in IT professionals’ priorities towards customer experience as the top focus of quality assurance (QA) activities. The report underscores the increasing convergence of Artificial Intelligence (AI), machine learning, and analytics, poised to revolutionize QA and testing methodologies, according to a press release published on EuropaWire.

For the first time, end-user satisfaction emerges as the foremost priority in QA activities, surpassing traditional objectives such as defect detection and software quality enhancement. With customer experience taking center stage, organizations are turning to AI-driven solutions to optimize QA processes. The report reveals that 45% of respondents are leveraging intelligent automation, while 57% are exploring AI and Machine Learning applications in testing.

Brad Little, Capgemini’s Executive Vice President, emphasizes the pivotal role of QA in shaping customer experiences, urging IT professionals to embrace new technologies to meet evolving demands. However, the report highlights a skills gap in the industry, with 36% of respondents citing a deficiency in AI-related competencies and 31% lacking data science skills.

Looking ahead, the report predicts the emergence of new roles in QA and testing, including AI QA strategists, data scientists, and AI test experts. Raffi Margaliot, Senior Vice President and General Manager at Micro Focus, underscores the imperative for organizations to enhance testing capabilities in response to evolving technology landscapes.

The WQR 2018 underscores the growing significance of AI and automation in addressing the mounting volume of QA testing. As organizations prioritize end-user satisfaction to drive competitiveness and innovation, AI-driven solutions become indispensable in processing vast datasets and delivering seamless user experiences across multiple platforms.

The World Quality Report 2018, based on interviews with 1,700 technology professionals from 32 countries, serves as a comprehensive analysis of application quality and testing trends. It offers valuable insights into the evolving role of AI and automation in shaping the future of QA and testing methodologies.

For access to the full World Quality Report 2018, visit www.worldqualityreport.com.

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SOURCE: Capgemini

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