STUTTGART — Robert Bosch GmbH, a pioneering force in engineering and technology, made waves at the Bosch Connected World (BCW) AIoT industry conference in Berlin with groundbreaking announcements regarding its strides in Artificial Intelligence (AI). Dr. Stefan Hartung, Chairman of the Bosch board of management, revealed the company’s vision to integrate generative AI into vehicle systems, aiming to revolutionize automated driving capabilities. Dr. Tanja Rueckert, Bosch board member and Chief Digital Officer, emphasized the transformative potential of generative AI, paralleling its impact to that of the invention of the computer. This strategic initiative underscores Bosch’s steadfast commitment to innovation and safety, aligning closely with the sentiments expressed in the Bosch Tech Compass survey, , according to a press release published on EuropaWire.
Bosch’s collaboration with Microsoft aims to harness the power of generative AI to enhance automated driving functions, enabling vehicles to navigate dynamic road scenarios with heightened precision and safety measures. Uli Homann, Microsoft CVP and Distinguished Architect, expressed Microsoft’s eagerness to join forces with Bosch in pioneering generative AI to promote safer roads globally.
Generative AI promises to redefine safety standards in automated driving systems by offering advanced predictive capabilities, distinguishing between harmless elements and potential hazards on the road. Bosch’s partnership with Microsoft signifies a strategic step towards realizing the full potential of generative AI in automotive safety, building upon their successful collaboration in developing a universal software platform for connecting cars and the cloud.
Bosch’s commitment to AI innovation extends beyond automotive applications, with initiatives spanning manufacturing processes to customer service solutions. Collaborations with industry leaders such as AWS, Google, and Aleph Alpha exemplify Bosch’s dedication to leveraging AI across its diverse portfolio.
The partnership with Aleph Alpha has yielded innovative solutions, including AI-based speech recognition for a premium car manufacturer in North America. This solution streamlines breakdown service calls through natural language processing, reducing waiting times and enhancing customer experience.
As Bosch continues to lead the charge in AI innovation, initiatives like the Bosch AI training program empower associates with the skills necessary to navigate the evolving AI landscape responsibly. With the launch of the 2024 Bosch Tech Compass, Bosch reaffirms its commitment to driving progress and shaping the future of mobility and beyond.
