MONHEIM AM RHEIN — BASF (ETR: BAS), the global leader in chemical production, unveils its latest innovation in the personal care market with the launch of Emollient Maestro by BASF Care Creations®. This cutting-edge solution, an evolution of the acclaimed Emollient Jockey, harnesses artificial intelligence to revolutionize formulation design by identifying optimal emollient mixes based on diverse parameters, according to a press release published on EuropaWire.

Christopher Neary, Marketing Manager of New Business Development and Digitalization at BASF, explained, “Inspired by the success of our Emollient Jockey and driven by customer feedback, we developed Emollient Maestro as a more potent iteration of our digital service. Integrated into our D’lite services, Emollient Maestro empowers our customers to accelerate formulation design, promoting the Clean Beauty movement with eco-friendly, sustainable personal care products.”

The Emollient Maestro builds upon the foundation laid by its predecessor, offering advanced capabilities tailored to meet the demands of sustainable solutions in the personal care industry. While the original Emollient Jockey facilitated the comparison of single emollients, the new iteration enables the evaluation of complex emollient mixes. Users can now factor in sensory attributes, physico-chemical properties, naturality indices compliant with ISO 16128, and certifications like COSMOS, NaTrue, or the Nordic Ecolabel.

Moreover, to enhance sustainability efforts, Emollient Maestro leverages data from benchmark products, allowing for targeted replacements of ingredients such as cyclopentasiloxane, dimethicone, or mineral oils. This feature expedites prototyping and facilitates the design of products with a positive sustainability footprint, aligning with industry trends and consumer preferences.

Embedded within the comprehensive digital ecosystem of BASF D’lite, the Emollient Maestro seamlessly integrates real-time data sources, including consumer insights, market trends, and BASF’s extensive product portfolio and formulations database. Through systemically designed experiments and precise prediction models, the AI-driven service generates thousands of combinations tailored to specific emollient requirements.

Neary highlighted, “With Emollient Maestro, we empower our customers to unlock new possibilities in personal care formulation, combining technological sophistication with sustainability objectives. Both self-service and consulting models are available, ensuring customers receive personalized support tailored to their unique needs.”

For more information about Emollient Maestro and its transformative impact on personal care formulation, customers are encouraged to reach out to their BASF sales representative or visit the BASF website.