LONDON — SoftBank Robotics UK (SBRUK), the EMEA branch of the global leader in collaborative robotics, has announced a strategic partnership with Bunzl Distribution Spain, a major supplier of hygiene and cleaning products, PPE and safety workwear, cleaning machinery, personal care items, and catering disposables. This collaboration aims to accelerate the adoption of robotics solutions across multiple industries in Spain, including lodging, healthcare, facility care, retail, food service, catering, and industrial sectors.

With ongoing challenges in staffing and recruitment, the partnership focuses on integrating service robots to address workforce shortages and improve operational efficiency. By introducing advanced robotic solutions, businesses in sectors such as hospitality and cleaning can enhance guest satisfaction, streamline operations, and foster employee engagement while boosting productivity.

Stefano Bensi, General Manager of SoftBank Robotics UK, expressed enthusiasm for the partnership: “We are thrilled to collaborate with Bunzl Distribution Spain, a market leader with over 35 years of expertise in the Spanish hygiene and cleaning industry. Together, we aim to showcase how robotic solutions can deliver higher productivity and satisfaction for their customers.”

Daniel Tovar, Managing Director of Bunzl Distribution Spain, highlighted the significance of this collaboration: “This partnership reflects our strong commitment to cutting-edge technology, which is already well-established in the United States and Asia and is now gaining momentum in Europe. We are proud to join forces with SoftBank Robotics UK to access their innovative portfolio and expertise. We are confident this alliance will bring success to SoftBank Robotics, Bunzl Distribution Spain, and our valued customers.”

This partnership underscores the growing potential of robotics in enhancing operational efficiency and addressing industry challenges in Europe, paving the way for a future driven by innovation and technology.