SEOUL — On July 8, 2024, PERSONA AI, a leader in artificial intelligence technology, unveiled its latest innovation, the ‘ON SERVER AI’ engine, designed specifically for servers. This new offering is set to further solidify the company’s position as a pioneer in AI-powered solutions, particularly in the artificial intelligence contact center (AICC) domain, which PERSONA AI has been leading with its self-developed technology.

PERSONA AI’s forward-thinking approach has long focused on the on-device AI market, and the company has consistently developed lightweight solutions to embed AI engines into various devices. A key milestone in this journey was the successful integration of an ultra-small, ultra-low-power AICC engine into a semiconductor board, which has already been exported to markets in the United States, Brazil, and New Zealand. The company first introduced its programmable semiconductor (FGPA) and board-type models in 2018, establishing a solid foundation in the field of embedded AI technology.

The newly launched AI engine for servers represents a significant leap forward in generative AI (Gen AI). It allows users to access powerful AI capabilities anywhere, anytime—no internet connection required. By simply pressing a keyboard button, users can perform tasks like document creation, summarization, and translation, all while ensuring that sensitive data is processed locally, eliminating concerns around data leakage. The AI engine is designed to offer high performance with minimal power consumption, making it an ideal solution for businesses seeking efficiency without compromising on security.

Looking ahead, PERSONA AI plans to form strategic partnerships with global hardware manufacturers to position itself as a core player in the next-generation AI server market. The company’s expanded focus on on-device AI is aligned with growing market demand. Markets and Markets forecasts that the global on-device AI market will experience a robust annual growth rate of 37.7%, reaching an estimated 240 trillion won by 2030.

A PERSONA AI representative stated, “We are entering an era where the integration of AI with both hardware and software will be crucial for companies to remain competitive. PERSONA AI is committed to supporting the rapid deployment and seamless implementation of on-device AI, backed by our cutting-edge technology.” As the demand for on-device AI continues to rise, PERSONA AI is well-positioned to meet the evolving needs of businesses across industries, helping them stay ahead in a rapidly changing technological landscape.