STOCKHOLM — Ericsson (NASDAQ: ERIC) has announced a strategic partnership with Umniah, aimed at transforming network performance across Jordan utilizing Ericsson’s Cognitive Software portfolio. This collaboration marks a significant milestone in the telecommunications landscape of the region, leveraging state-of-the-art Artificial Intelligence (AI) and Machine Learning (ML) technologies to enhance network efficiency and ensure an exceptional user experience, according to a press release published on EuropaWire.
Ericsson’s Cognitive Software portfolio, renowned for its AI-driven planning and optimization solutions, will be deployed to address critical aspects of Umniah’s network, particularly in the bustling cluster encompassing Amman and its surrounding areas. By proactively identifying and resolving network performance issues through big data analysis, Ericsson aims to elevate the quality and stability of Umniah’s network infrastructure.
The partnership follows a successful Proof of Concept (PoC) conducted on Umniah’s existing network infrastructure, focusing on Call Termination Analysis and Advanced Radio Access Network (RAN) Analytics. This initiative, which involved comprehensive root cause analysis by both Umniah and Ericsson, yielded deep insights into network dynamics, leading to the identification and mitigation of radio interference issues and infrastructure challenges.
Alaa Ibrahim, Chief Technical Officer at Umniah, expressed enthusiasm about the collaboration, stating, “Our commitment at Umniah is to enhance the way we build and operate our network to provide an unmatched customer experience. This strategic alliance with Ericsson underscores our dedication to delivering cutting-edge service experience. Incorporating Ericsson’s AI capabilities has been a game-changer, helping us intelligently build our network and elevate service quality.”
The partnership also focuses on meticulously analyzing areas with subpar quality and providing tailored recommendations for improvement, leading to notable enhancements in user Downlink (DL) throughput. Kevin Murphy, Vice President and Head of Ericsson Levant Countries and Country Manager of Ericsson Jordan, emphasized the transformative power of AI and ML in telecommunications, stating, “With Ericsson’s Cognitive Software portfolio, we are not just solving today’s challenges but preemptively optimizing for the future, making it easier for Umniah to deliver superior network quality consistently.”
Umniah’s integration of Ericsson’s Cognitive Software capabilities into its daily operations signifies a sustained commitment to leveraging AI for network enhancement, aiming to provide superior network performance for its customers. The collaboration underscores Ericsson’s AI capabilities as a pivotal component in optimizing investment strategies for network development, promising a new era in network performance enhancement.
