STUTTGART – Sabine Scheunert, Vice President of Digital and IT for Marketing & Sales Mercedes-Benz Cars, announced Daimler AG‘s investment in the Tel Aviv-based startup Anagog at the Mobile World Congress 2018. This investment signifies an intensified collaboration between Daimler AG and Anagog, with MizMaa Ventures also joining in the financing round. Anagog specializes in AI-driven analysis of user behavior directly on mobile phones and wearables, leveraging on-handset sensors to predict future movement scenarios, according to a press release published on EuropaWire.

Anagog’s innovative software utilizes artificial intelligence to understand user behavior and their surroundings, enabling the generation of contextual services to enhance user experience without relying on backend servers. “We want to make the best digital services available not just to our customers, but to all mobile phone owners,” stated Sabine Scheunert. “With the investment in Anagog, we are a big step closer to achieving this goal.” The strategic investment aligns with Daimler AG’s commitment to supporting startups and fostering innovation in the mobility sector.

One notable feature of Anagog’s development is the “JedAI SDK” (Software Development Kit), which prioritizes data privacy by ensuring that users retain full control over their data without the need for data transfer to backend servers. Founded in 2010, Anagog has already made significant strides in collaboration with Mercedes-Benz, including the launch of the EQ Ready App in September 2017. This app aids motorists in evaluating the feasibility of transitioning to electric or hybrid vehicles by analyzing real journeys and comparing them with various parameters of electric and hybrid vehicles, providing users with personalized recommendations for their mobility needs.

The investment in Anagog represents Daimler AG’s commitment to driving digital transformation in the automotive industry and harnessing the potential of AI to enhance user experiences across mobility solutions.